A - Level Media Studies - Simran Nandra

GQ MAGAZINE Main image – head and shoulders shot, reveals enough detail to see his facial expressions. This magazine also uses direct eye contact, this allows the target audience to be attracted by his sly look. "GQ" - the masthead is in a bold and large sans serif font, the "q" overlaps the "g". The colours used are orange and white. The colour orange connotes mystery in juxtaposition to the colour white giving connotations of purity, innocence. However, orange could connote success which links in with the clothing James is wearing -the denotation of a formal suit connoting change and being professional. "Look smart, live smart" is the slogan of this magazine, this is shown by the way James is dressed in the image used. It connotes that fashion is everyday life. The purpose of this is to attract and for promotion purposes so that the audience can purchase it.

The Daily Mirror is a red top tabloid, whereas the Daily Telegraph is quality press. The red colour in the background of the Daily Mirror connotes dominance, royalty, pride as it is a British colour. The sans serif font and body text of the masthead connotes how popular the newspaper is as it is bold; the “M” is larger than the rest of the typography connoting it is the main newspaper read. This links in with Roland Berthes theory as he studied semiology and the significance of symbols and signs. The significance of the lexis of “Daily” above “Mirror” connotes that the newspaper is mirroring the news from day to day into a “mirror”. Also, the “D” is the dot on the “I” of “Mirror”. The Daily Mirror is a Trinity Mirror as it is regulated and represented through the Labour party whereas, the Daily Telegraph is represented through the Conservatives and the Press Holdings institution – broadsheet newspaper. The Daily Telegraphs’ masthead looks archaic and old in terms of writing old Engli

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Research - Vogue: Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. Vogue - a weekly newspaper in 1892 in the United States, it became a monthly publication years later. ANALYSIS OF MAGAZINE FRONT COVER: A sans serif font is being used for the typography of the masthead and the rest of the wording. The masthead is large and bold on the front cover in a gold font. This connotes that this magazine is pricy as gold is a prestige and a colour of luxury. The masthead in French “Vogue” means trend. The well known Beyoncé (music artist) on the front cover – to attract a target audience preferably teenagers to middle age people. It would attract a larger audience than a model would attract. The month of the issues release is under the “E” of the masthead “SEP”. This connotes it is a monthly magazine.

The “I believe campaign” celebrity endorsed by a popular footballer Gareth Bale. The Lucozade campaign launched for four million pounds. It was to educate the audience about the brand and help to encourage people to improve their performance in sport. Furthermore, the campaign was unfortunately banned due to false claims of the product hydrating you more that water at the start of 2014. The advertisement standards authority (the ASA) said that the claim of the drink being able to “hydrate and fuel you better than water” wasn’t authorized by health services. B oth advertisements are print with a written mode targeted at an audience that has a reason and purpose to engage with each advertisement. Old Spice is an American brand distributing male products such as deodorants, shower gels and shampoos, etc. The aim of the "Old Spice" advert is to target the target audience age range of 12-34 (younger men). The institution aims to make the target audience feel cleansed and ma

Analysing Old Spice Advertisement ·        The aim of the “Old Spice advert is to target the target audience age range of 12-34 (younger men). ·        The institution aims to make the target audience feel cleansed and manly with the saying “I am the man your man could smell like”. This is connoting that the Old Spice guy in the visual advertisement suggests that all men should be like them. ·        The colour blue connotes the sea and the sky as shown in the image – it is also stereotypically a masculine colour. ·        The volcano at the top of his head suggest when this antiperspirant is put on the scent will explode on your body. ·        There are vibrant colours of the in the volcano – orange, red and yellow. The yellow connotes new beginnings, the orange gives connotations of mystery and the red connotes love or either a juxtaposition of this advert connoting anger. ·        It is an advert uses humour to persuade – different aspects of what to do on the

Emeli Sande – “Heaven” ·        The song “Heaven” by Emeli Sande was released on August 14, 2011. ·        The video was shot in East London, where Sande lives this is because she wanted to capture the social realism of London. CAMERA ANGLES OF THE MOVING IMAGE – “Heaven” ·        The extreme close-up of Sande’s eyes shows direct eye contact with the target audience – “us”. ·        The locking of the eyes connotes interest of the audience engaging with the artist in the music video. It helps to get the message across as she sings the lyrics “will you recognise me”. THE MISE-EN-SCENE OF THE MUSIC VIDEO ·        “Fear your only God” is written on the stained window connoting Gods fear isn’t fully visible but he can show them through an action of events. ·        “God” has the infinite power. “God” gives connotations of the superior one in which makes “Heaven” fully cherished with love and goodness. “God” is the reason in which many people distinguish

Emeli Sande’s music video was released on the 14 th April 2011. The video is based in East London where Emeli grew up. Emeli sings out to God using a medium shot focusing upwards pleading to erase all her sins but also the sins in society as she lives in East London. However, Emeli doesn’t believe in God but still sings “oh heaven” repetitively. This connotes that she is preaching out to God for forgiveness. The music video is made to look archaic, retro and vintage through the use monochrome imagery . The music video denotes a topless man sitting on a green field with black wings probably angel wings as it relates to Heaven painted on his back. The type of shot being used is the over the shoulder shot which connotes a desperate and in need feeling but it could also be intimidating as his wings haven’t opened and been freed (society alone as individuals not having a voice). The green field connotes envy but also nature which is pure as Sande as she is asking for redemption. The