DAILY MIRROR -"EU BORIS" RESPONSE

The Daily Mirror is a red top tabloid, whereas the Daily Telegraph is quality press. The red colour in the background of the Daily Mirror connotes dominance, royalty, pride as it is a British colour. The sans serif font and body text of the masthead connotes how popular the newspaper is as it is bold; the “M” is larger than the rest of the typography connoting it is the main newspaper read. This links in with Roland Berthes theory as he studied semiology and the significance of symbols and signs. The significance of the lexis of “Daily” above “Mirror” connotes that the newspaper is mirroring the news from day to day into a “mirror”. Also, the “D” is the dot on the “I” of “Mirror”.

The Daily Mirror is a Trinity Mirror as it is regulated and represented through the Labour party whereas, the Daily Telegraph is represented through the Conservatives and the Press Holdings institution – broadsheet newspaper. The Daily Telegraphs’ masthead looks archaic and old in terms of writing old English, this gives the connotation of the credibility of an old paper. Furthermore, the boldness of the masthead connotes that the target audience would be directly drawn straight at it reaching the middle class on the NRS scale (A). The Daily Mirrors’ headline is “EU RAT BORIS” gives negative connotations of his behavior which has been disgusting. The stance of the paper is black which connotes dominance with a bold, sans serif font. The headline uses informal, colloquial language about Boris connoting that the red top tabloid is supporting Camerons’ views.

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GQ- MAGAZINE ANNOTATIONS

GQ MAGAZINE Main image – head and shoulders shot, reveals enough detail to see his facial expressions. This magazine also uses direct eye contact, this allows the target audience to be attracted by his sly look. "GQ" - the masthead is in a bold and large sans serif font, the "q" overlaps the "g". The colours used are orange and white. The colour orange connotes mystery in juxtaposition to the colour white giving connotations of purity, innocence. However, orange could connote success which links in with the clothing James is wearing -the denotation of a formal suit connoting change and being professional. "Look smart, live smart" is the slogan of this magazine, this is shown by the way James is dressed in the image used. It connotes that fashion is everyday life. The purpose of this is to attract and for promotion purposes so that the audience can purchase it. ...

Genre- action adventure. Iron man - action, stance and pose to connote his power and determination. Props- the star on Captain America's shield connotes it is an American movie as well as the star concocting super strength as it is white ensuring the character played to be innocent and pure. Thor is on the right hand side, his positioning suggests he is ready to fight and get rid of all the discrimination in the world. Marvel - well known comic institution now owned by Disney. The ratio of more men to women which connotes stereotypical views to the target audience about gender equality. Blue paragraph at the bottom is the credits, it is in blue connoting this movie is aimed at a masculine audience. The blue in the background also connotes dominance and wisdom in these characters all brought together as one as they are able to attack with all the faith in them individually making their own unique character shine through.

THE BIG ISSUE COVER 2 - LIAM GALLAGHER

WRITTEN SIGNS: His name"LIAM" is capitalized to show the magazine is about him and his importance in the music industry. This is because he is well known. Due to the fact that he is well known the target audience will want to purchase a copy of it and read the article on him. This magazine cover is representing white/working class males. This representation has been constructed by his facial expression connoting anger and seriousness.

A - Level Media Studies - Simran Nandra

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