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GQ - MICHAEL JORDON


  • This magazine cover is celebrity endorsed by Michael Jordon.
  • The in - house style uses the colours black, grey, white and dark brown. These colours are used as they connote masculinity. The colour black connotes dominance and strength but also being professional and successful. The significance of the colour grey is dignity as it carries the sense of authority. The colour white connotes purity and perfection as it recuses us for the darkness in the in - house style.
  • Sensational use of language "star" and "exclusive".
  • The denotation of the lexis of "BRITISH" is that it is capitalised. This connotes how many editions of GQ there are in different countries.

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