- This magazine cover is celebrity endorsed by Michael Jordon.
- The in - house style uses the colours black, grey, white and dark brown. These colours are used as they connote masculinity. The colour black connotes dominance and strength but also being professional and successful. The significance of the colour grey is dignity as it carries the sense of authority. The colour white connotes purity and perfection as it recuses us for the darkness in the in - house style.
- Sensational use of language "star" and "exclusive".
- The denotation of the lexis of "BRITISH" is that it is capitalised. This connotes how many editions of GQ there are in different countries.
GQ MAGAZINE Main image – head and shoulders shot, reveals enough detail to see his facial expressions. This magazine also uses direct eye contact, this allows the target audience to be attracted by his sly look. "GQ" - the masthead is in a bold and large sans serif font, the "q" overlaps the "g". The colours used are orange and white. The colour orange connotes mystery in juxtaposition to the colour white giving connotations of purity, innocence. However, orange could connote success which links in with the clothing James is wearing -the denotation of a formal suit connoting change and being professional. "Look smart, live smart" is the slogan of this magazine, this is shown by the way James is dressed in the image used. It connotes that fashion is everyday life. The purpose of this is to attract and for promotion purposes so that the audience can purchase it. ...
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