The masthead is fully visible to the audience as part of it is placed over Dua Lipa's forehead. Each cover line is capitalized to make them stand out and to be eye catching whereas, the rest of the anchorage is in lowercase. Gender is represented on this magazine cover by using a female on a males magazine. The lexis of "British" connotes how many editions of the GQ magazines there are in different countries. This purpose of this is to attract mainly a male target audience due to the masculine in - house style (colour scheme). Different shades of grey are used in the background, the dark grey connotes self-discipline. The lighter shade of grey on the left hand side gives connotations of being smart, intelligent. The grey cover contrasts with the use of white used for the anchorage however, quite boring when stands alone.
The masthead is fully visible to the audience as part of it is placed over Dua Lipa's forehead. Each cover line is capitalized to make them stand out and to be eye catching whereas, the rest of the anchorage is in lowercase. Gender is represented on this magazine cover by using a female on a males magazine. The lexis of "British" connotes how many editions of the GQ magazines there are in different countries. This purpose of this is to attract mainly a male target audience due to the masculine in - house style (colour scheme). Different shades of grey are used in the background, the dark grey connotes self-discipline. The lighter shade of grey on the left hand side gives connotations of being smart, intelligent. The grey cover contrasts with the use of white used for the anchorage however, quite boring when stands alone.
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